October 23, 2013 § Leave a comment
Information Is Beautiful: Kinetic Typography
Saul Bass was an American graphic designer and Academy Award winning filmmaker, best known for his design of motion picture title sequences, film posters, and corporate logos. During his 40-year career Bass worked for some of Hollywood’s most prominent filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Bass designed some of the most iconic corporate logos in North America, including the Bell System logo in 1969, as well as AT&T’s globe logo in 1983 after the breakup of the Bell System. He also designed Continental Airlines’ 1968 jet stream logo and United Airlines’ 1974 tulip logo which became some of the most recognised airline industry logos of the era.
Personally i’m a big fan of Saul Bass and I love his work so much I did a project in college influenced by his posters. His designs, particularly his early work in the 1950s and 1960s, revolutionised film posters, movie title sequences, and the way movies were marketed. His designs were iconic, clean, and simple. Bass used typography and concept to convey moods rather than the previously tried-and-true method of film stills and paintings of film stills. He brought minimalism to the movie-going masses and I find him to be a truly special artist.
Here are some examples of his stunning work:
In a way, all modern opening title sequences that introduce the mood or theme of a film can be seen as a legacy of Saul Bass’s work. In particular, though, title sequences for some recent movies and television series (especially those whose setting is during the 1960s) have purposely emulated the graphic style of his animated sequences from that era. Here are some opening credits heavily influenced by Bass.