Peter Norris

December 11, 2013 § Leave a comment

Turn-key –  a type of project that is constructed so that it could be sold to any buyer as a completed product.
Full Service Agencies – They don’t just create adverts, they go beyond that. They do PR, TV commercials etc.

How do you protect yourself?
IP – intellectual property
IPR – intellectual property rights

Patents: you must first prove that nobody else has ever made it before and that you have produced it from scratch.

  • These must be new
  • How things works
  • How they are made
  • What they are made from
  • Technical contribution

Trade Mark
A sign that distinguishes your goods/services from your competitors. This is the same as a BRAND.
Automatic Protection covering anything written or performed. Issue is proof of originality.
Design Right
It is the way an object looks – similar to copyright, it is automatic and similarly the key issue is proof of originality.

  • Pre-patent Registration – £25
  • Design Right Registration – £50
  • Copyright Registration – £50

Details from:


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