Competition Brief: DCM

February 8, 2014 § Leave a comment

The Brief

Create a 25 second ident for Digital Cinema Media (DCM) and fill it with your creative interpretation of the true power of cinema. You will need to visualise emotion, literally showing how film feels.

The DCM ident is one of the first and last things that people see when going to watch a film. 
It needs to set the scene and have an impact. Something that illustrates and celebrates the emotion we all feel when we take our seats and enter the magical world of the movies.

Go BIG – big concepts, big ideas, big executions. Something authentic, genuine and extraordinary to make the big screen come to life before the eyes of cinema goers.

Turn your great ideas into screen icons.

I decided to go with this brief as it’s something I have never tried before and I think I will learn from it. I don’t want to get stuck into a cycle of producing the same kind of work (although  I do agree having a style is needed.) I want to extend my skills and experiment with other programmes. As someone who visits the cinema way too much and has a love for films, I think this project will be something I can truly get into.

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