Different Approach

March 14, 2014 § Leave a comment

I decided to take a slightly different approach to the original packaging, experimenting with more type and completely opposite colours. I actually really love the outcome of this, and prefer it to the first outcome. I believe it has a lot more character and is something that would stand out on the shelfs as an aftershave package.

different approach - final

 

Here at the Jack Daniel distillery, we wanted to take our whiskey to another level. We wanted to give our customers a piece of our infamous history wherever the wind takes them. Jack Daniels is proud to present Tennessee Wood Rock, a fresh earthy wooden scent that combines our love of southern whiskey with a hint of sweet honey. Founded in 1875, we thought it was time to bring this label into the 21st Century. Our very first Black Label aftershave for men is waiting to be adorned by you.

Live Freely and Smell Southern.

 

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